Taxi Wrap for Dior
at Harrods London.

Project display wrap for Dior at Harrods in London.
87-135 Brompton Rd, London SW1X 7XL, United Kingdom.


Project Overview.

It's a Wrap Branding, a leading provider of bespoke vehicle wrapping solutions, recently teamed up with NJM UK, Dior, and Harrods in London to help create a stunning pop-up display. To bring their creative vision to life, It's a Wrap Branding wrapped a London taxi cab with a digital print of the patchwork Dior design, creating a striking and eye-catching centrepiece for the display. The wrap was expertly designed to fit seamlessly with the display's overall aesthetic, helping to enhance the visual impact and overall experience for customers who visited. Thanks to the collaboration between these leading brands, the pop-up display was a resounding success, attracting visitors from all over London, UK and beyond.

  • Client
  • NJM UK, Dior & Harrods London.
  • Industry
  • Exhibition Display, Advertising, Signage & Fashion.
  • Services
  • Art Direction, Logistics, Print Production and Wrap Application.
  • Art Director
  • Spencer Adams - Creative Director.
  • What is A VEHICLE WRAP?
  • A digitally printed vehicle wrap is a type of graphic design that is printed onto a vinyl material and then applied to the surface of a vehicle, such as a car, van, or indeed of any type. The design is created using digital printing technology, which allows for highly detailed and intricate graphics to be produced with stunning clarity and precision. The printed vinyl material is then applied to the surface of the vehicle using specialised tools and techniques, which ensure a seamless and smooth finish. This type of vehicle wrap offers a highly customisable and cost-effective way to add branding, advertising, or decorative elements to a vehicle. It also provides a protective layer for the vehicle's paintwork, helping to prevent scratches, chips, and other types of low level damage. Additionally, digitally printed and solid colour vehicle wraps are easily removable, making them a versatile and flexible advertising or branding solution for businesses and organisations.
  • Christian Dior.
  • Dior, also known as Christian Dior, is a French luxury fashion house founded in 1946 by designer Christian Dior. The brand is known for its iconic haute couture designs, which have been worn by celebrities and high-profile individuals around the world. Today, Dior offers a range of luxury products, including clothing, accessories, fragrances, and beauty products. The brand is also involved in several philanthropic initiatives, such as the Dior Stands With Women campaign, which supports women's empowerment and gender equality. Dior is considered one of the most prestigious and influential fashion houses in the world, with a rich history of innovation and creativity.
Wraptism - The Brand Hub / Australia & It's a Wrap Branding - London UK.
Digitally printed Taxi Wrap for Dior's major pop-up display at Harrods London.
Harrods London, UK.

Harrods is a world-renowned luxury department store located in Knightsbridge, London, England. The store was founded in 1834 by Charles Henry Harrod and has since become a popular destination for locals and tourists alike. Harrods offers an extensive range of luxury goods, including clothing, accessories, cosmetics, and gourmet food. The store is famous for its iconic green and gold façade and its ornate interior design, which features marble floors, chandeliers, and elaborate displays. In addition to its retail offerings, Harrods also features several restaurants, a food hall, and other services, making it a one-stop-shop for luxury shopping and dining experiences.

Have an up and coming project that you'd like to discuss?

Please send us an email or give us a call on 0449 595542 to chat through your brief, specific deadlines and requirements, we'll guide you through our process helping to provide for the optimum results.
Spencer Adams - Director
Wraptism - The Brand Hub / Australia & It's a Wrap Branding / UK

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Thank you. Wraptism Team.
Wraptism - The Brand Hub.

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